The platform is rolling out a fresh option that permits them to lessen the amount of AI-made media appearing in their feeds. This step comes as the company disclosed that it now features more than 1 bn AI-generated clips.
Testing and Rollout
The new functionality is undergoing trials over the next few weeks before a global rollout. This advancement aligns with a increase in content created by AI, spurred by recent video-generation tools.
The Broader AI Trend
Recent reports that almost a tenth of the fastest-growing channels on a popular video site only show AI-generated videos. A significant portion of this output is classified as “AI slop”, a phrase for substandard, factory-style content that is frequently illogical or dreamlike.
“We know from our community that many people like content created using AI tools, from AI artwork to science explainers, and we intend to provide users the power to adjust the amount of that, depending on their own likes,” stated a platform representative.
Scale of AI Content
TikTok announced that there are currently 1.3 billion videos on its service identified as artificially created. Overall, more than 100 m media items are uploaded to the platform each day, making AI-generated material a relatively small portion of its total content library.
User Control Features
Viewers will be capable of reduce or increase the level of AI content they view by opening the “manage topic” option in the application and selecting the AI content topic. Additional categories that can already be controlled under the setting cover politics, clothing, aesthetics, and dance.
Platform Guidelines
TikTok’s rules oblige content makers to identify “realistic” artificially created content, and it forbids harmful AI impersonations of public figures or crisis events. Any realistic artificial content that is not labeled can be removed under its community policies.
In addition, the app will from now on add an AI-generated tag to content made using its proprietary AI systems, or identified by an collaborative effort for spotting artificial media. This measure is intended to help prevent users from trying to bypass the labeling process.
Responsible AI Funding
The company is also establishing a two million dollar educational fund for specialists and institutions to develop informative material about using AI responsibly. This initiative will benefit educational bodies focused on educating computer science.
Moderation Strategy
The video-sharing app has supported its moderation strategy, amid discussion over intentions to make redundant numerous content moderators in the UK. The company is planning to cut a significant number of roles in its trust and safety division in London, with trade unions and online safety experts voicing alarm that humans are being replaced by AI moderation.
A trust and safety lead clarified that staff-based oversight would continue to be important, but AI can protect employees by eliminating the most harmful content prior to it has to be seen by people. The platform stated a 76% decrease in shocking and graphic content seen by human moderators over the previous year due to the use of its AI tools.
“We think that it’s essential to integrate staff and AI to ensure user safety,” she said. “We’ll have people as integral to the approach, but we also think it’s very important to reduce exposure to dangerous material as rapidly, which is the area in which a lot of the machine support is really helping us operate efficiently.”
